How To Pick The Best Business Slogans, Product Slogans and Event Slogans
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Home Page > Advertising > Branding > How To Pick The Best Business Slogans, Product Slogans and Event Slogans
How To Pick The Best Business Slogans, Product Slogans and Event Slogans
Posted: Sep 24, 2010 |Comments: 0
|
Slogans, Headlines, Taglines, Catchphrases. They’re all cousins. Each involves using strategically chosen words to help motivate, inspire action and stamp an indelible tattoo in the mind of your target audience. Those few short words should express who you are and what you stand for. Coming up with an advertising slogan can be daunting so shedding some light on the subject can be a big help.
First, be aware that there are four basic kinds of marketing slogans. Picking the right category isn’t what’s critical though. The key is knowing how to generate the best marketing slogans within your chosen category. So here’s what to know about the each basic slogan type and how you can be successful with each one.
Type 1: The Descriptive Slogan – As the name implies, this approach describes what you do either vaguely or explicitly. Kashi Food’s “7 Whole Grains On A Mission” is a descriptive company slogan done right. It relays information but also makes it meaningful. By adding “On A Mission” Kashi almost seems like they’re consumer advocates. In contrast to Kashi, many small businesses use descriptive slogans that are generic and meaningless to the consumer. “Affordable water heater solutions since 1998″ is forgettable. While giving less actual “information” than the slogan just mentioned, IHOP’s, “Come Hungry, Leave Happy” describes everything certain potential diners want to hear. It’s simple, memorable, clever and not just one of the most effective restaurant slogans out there, it’s also one of the most remembered company slogans in existence.
Type II: The Superiority Slogan – This is telling the world the one thing you do better than just about everyone else. BMW’s decades old company slogan “The Ultimate Driving Machine” is the perfect example. It’s a bold, confident claim that fits their brand well. Now, if Kia Motors called itself, “The Ultimate Driving Machine” would you believe it? No way. That’s why they’re currently going with, “The Power To Surprise.” It’s a line that’s honest and positive without relying on superlatives. If you choose to go the superlative slogan route, make sure you can back it up. “You’ll Never Bite A Burger Better Than A Bubba” is used by a successful small, independent burger company, Bubba Burger. It works great for them. It has nice alliteration and boastfully describes a premium product. So if you have the shortest wait times, fastest acting product or highest customer satisfaction rating, this might be the ideal marketing slogan choice for you.
The Imperative Slogan – Nike’s “Just Do It” is perhaps the most famous, most effective imperative slogan (and overall advertising slogan) ever written. Imperative slogans urge you to take a step. They’re active not passive. The Army’s famous “Be All You Can Be” slogan was successfully used for years to convince young men and women to enlist. The key here is to make sure your imperative slogan is always focused on the benefit to the consumer and that the message is phrased in a way that will genuinely stick in consumers’ brains. That’s where a professional writer can help. If your slogan is “Just Buy Our Product Already, You Big Dummy” there’s not much hope it will work.
The Interrogative Slogan – This was a trend that started about a decade ago and still seems to be working really, really well. Interrogative advertising slogans pose an engaging or provocative question to be answered. And guess what? I know this will be a shocker. The answer to the question leads you straight to the company uttering the marketing slogan. Allstate’s “Are You In Good hands?” and one of the all-time great slogans, “Got Milk?” fall under this category. While “Got Milk?” really made this approach famous you won’t be nearly as successful taking such a direct an approach. Make sure the question you ask really does cause the target audience to reflect.
Now that you know the basics, you’re ready to get started. Whether you choose to work with an ad agency, an individual freelance writer or an online-based slogan generating site like Slogan Slingers, choose the right words and big things will follow. Then you’ll be saying, “I’m lovin’ it.” Hmmm. Someone should be using that as an advertising slogan!
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Promotional calculators are some of the most appreciated of promotional gifts. Because they have immense practical value, they’re something that a client is likely to carry around with them. They’re also very inexpensive.
By:
Matt Douglas Smithl
Advertising>
Brandingl
Jan 04, 2011
When to Consider Giving Polo Golf Shirts with Logo Designs
Giving branded gifts is one of the most established ways to advertise a business. You can make it a more effective endeavor by giving gifts that suit the occasion during which they’re given. For instance, you wouldn’t want to give promotional ice scrapers at a convention in Florida.
By:
Matt Douglas Smithl
Advertising>
Brandingl
Jan 04, 2011
Why Promotional Grocery Totes are Good for Businesses
Promotional grocery totes might be something you want to consider if you have to advertise your business or event. Promotional gifts have been popular ways to market for many years. Recently, however, the way that people shop has changed quite a lot and totes make a good choice for a business that wants to present a good image to their clients.
By:
Matt Douglas Smithl
Advertising>
Brandingl
Jan 04, 2011
Bumper sticker printer to produce stylish printing items
Stickers are small in size but have enough potential to make a long-lasting impact on the viewers. This is why these adhesive articles have got so much popularity in the business world. There are many bumper sticker printers using modern and advanced printing technologies to produce the best possible and attractive materials. Stickers have special quality to attract children as they can show funny caricatures, colorful images and jokes.
By:
thomasgalvinl
Advertising>
Printingl
Dec 31, 2010
Custom Stickers- An effective and long-lasting medium of Advertising
What kinds of advertising tools you have employed for the promotion of your business? If you haven’t used stickers then you are missing an effective medium for the purpose. Apart form electronic media, the print media has something special to offer in the form of custom stickers. This is one of the most effective and successful mediums by which the business services or products can be promoted. Stickers offer precious space where you can use stock images, photographs, punchlines or logo of the c
By:
thomasgalvinl
Advertising>
Printingl
Dec 31, 2010
Be A Part Of The New Age Revolution In Mobile Communications
Thuraya provides cost-effective mobile satellite services in more than 140 countries in Asia, Africa, Europe, Australia and the Middle East. Services provided by Thuraya include broadband, maritime, mobile voice that support dual GSM and satellite mode, rural telephony, fleet management and other advanced applications that enable people and businesses everywhere under its coverage to enjoy constant access to communications and information. Thuraya enhances sectors such as oil and gas, mining, ag
By:
thomasgalvinl
Technology>
Communicationl
Dec 29, 2010
Buy The Iridium Sim Card And Experience The Real Freedom
The satellite phone networks Iridium, Thuraya and Inmarsat’s BGAN also use SIM cards. Sometimes these SIM cards work in regular GSM phones and also allow GSM customers to roam in satellite networks by using their own SIM card in a satellite phone.
By:
thomasgalvinl
Technology>
Communicationl
Dec 29, 2010
Increase your business recognition with Sticker Printing
Today, in the world of technological advancement, it is necessary to find an effective way to make a reputed business niche. No matter what type of organization you have, if you are not able to make your organization stand out, then you may not be able to attract the attention of customers. For this, sticker printing can help you achieve your goals.
By:
thomasgalvinl
Advertising>
Printingl
Dec 29, 2010
Custom die cut sticker: The best advertising source to disseminate your message
We all are aware of the small printing items; in fact they have become a major marketing force when they are available in the custom die cut sticker shape. Custom die cut sticker is the basic form that provides the ability to control the design as well as the layout of the sticker to create the desiring and an everlasting impact on the customers.
By:
thomasgalvinl
Advertising>
Printingl
Dec 29, 2010
Trading Computers Guide: Common Buyer Mistakes:
Hello My Name is Eddie Z, I’ve been trading the stock market and other financial markets for 20 plus years. Additionally I have been building, testing and configuring trading computers, stock trading computers and multi monitor trading computers since the first day I needed real time data. As a full time electronic markets trader and computer nerd, I have the ability to offer traders a unique look into trading computers and multi monitor trading computers.
By:
thomasgalvinl
Computers>
Hardwarel
Dec 28, 2010
Trading Computers Guide: How to Compare Trading Computers
Hello My Name is Eddie Z, I’ve been trading the stock market and other financial markets for over 20 years. Additionally I have been building, testing and configuring trading computers, stock trading computers and multi monitor trading computers since the first day I need real time data. As a full time electronic markets trader and computer nerd, I offer traders a unique perspective into trading computers.
By:
thomasgalvinl
Computers>
Hardwarel
Dec 28, 2010
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